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Overview

The name or title of the page the user visited immediately before the current page view. This dimension helps identify user navigation paths drop-offs and internal flow across pages or app screens. It represents the source page within the same domain that led to the current page view.

Dimension Details

Data Type: String

Scope: Hit-level (page-to-page navigation)

Persistence: Transient — derived from the immediately preceding page view event within the same session

Industry: Cross-Industry

Category: Navigation & Engagement

Platform Mappings

GA Mapping: page_referrer (GA4) — often derived in reports as Previous Page Path or Previous Page Title

Adobe Mapping: s.referrer or custom propX mapped to Previous Page Name (derived using pathing reports)

XDM Mapping: _experience.analytics.previousPageDetails.name

Generic Mapping: context.page.previous.name

Data Configuration

Allowed Values / Format: Page Name or Title of the referrer page. Example: “Home Page”, “Product Detail Page”, “Cart Page”

Case Sensitivity: Case-insensitive

Sample Values: “Home”, “Category Listing”, “Product Detail”, “Cart”

Technical Implementation

BI Source System: GA4 BigQuery Export, Adobe Analytics Data Feed, Amplitude Export

Report Attribute: Previous Page

Join Keys: session_id, user_id, page_id, page_url

Required On Events: page_view, screen_view, checkout, product_view

Validation & Rules

Validation Rules: 1. Should match a valid Page Name captured within the same session. 2. Exclude external referrers (these belong to Referrer URL). 3. Should not be null for internal navigations (except first page in session).

Calculation Notes: Typically derived via lag function or session-based event ordering (e.g., using LAG(page_name) in SQL). Used in pathing, funnel, and drop-off reports to determine the most common entry and exit paths between pages.

Documentation

Contributed By: Devyendar Maganti

Owner: Digital Analytics Team / Data Engineering

Governance

Validation Status: Not validated

Version: v1.0

Last Updated: 2025-10-09 00:45:25.450000

Data Sensitivity: Low

PII Flag: false

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