Page URL

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Overview

The full URL of the page viewed by the user including the protocol domain path and optional query string parameters. Used to uniquely identify the exact page resource accessed and to analyze site structure page performance and content hierarchy.

Dimension Details

Data Type: String

Scope: Hit-level (captured per page view or screen view)

Persistence: Non-persistent — recorded for each page or screen view event

Industry: Cross-Industry

Category: Content & Engagement

Platform Mappings

GA Mapping: page_location (GA4)

Adobe Mapping: s.pageURL or propX configured for full URL tracking

XDM Mapping: _experience.analytics.pageDetails.URL

Generic Mapping: context.page.url

Data Configuration

Allowed Values / Format: Standard URL format — https://domain.com/path?param=value Max length: 2048 characters

Case Sensitivity: Case-sensitive for path and query string; best practice is to store normalized lowercase URLs without tracking parameters unless required

Sample Values: https://www.openkpis.org/, https://www.openkpis.org/kpis/order-conversion-rate, https://www.openkpis.org/articles/analytics-framework

Technical Implementation

BI Source System: GA4 BigQuery Export, Adobe Analytics Data Feed (page_url), Amplitude Export, Data Warehouse tables

Report Attribute: Page URL

Join Keys: page_id, session_id, user_id, referrer_url

Required On Events: page_view, screen_view, product_view, checkout, purchase

Validation & Rules

Validation Rules: 1. Must be a valid, absolute URL (includes protocol). 2. Should resolve to a valid domain within tracked site scope. 3. Avoid recording internal redirects or transient URLs.

Calculation Notes: Frequently used in conjunction with Page Name for validation. Important for identifying duplicate or similar pages, tracking canonical URLs, and auditing campaign parameters. Recommended to strip UTM parameters for cleaner analysis unless campaign tracking requires them.

Documentation

Contributed By: Devyendar Maganti

Owner: Digital Analytics Team / Web Data Engineering

Governance

Validation Status: Not validated

Version: v1.0

Last Updated: 2025-10-09 00:45:25.450000

Data Sensitivity: Low

PII Flag: False (unless query string includes PII — must be scrubbed)

Comments & Discussion

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