Page Name

Add New Dimension

Overview

The human-readable title or name of the web page or app screen viewed by the user. Commonly corresponds to the <title> tag of the page or the logical name of the screen in mobile applications. Used to identify and categorize user navigation and engagement patterns across the site or app.

Dimension Details

Data Type: String

Scope: Hit-level (per page view or screen view)

Persistence: Non-persistent — captured at each page view or screen view event

Industry: Cross-Industry (applicable to all digital analytics implementations)

Category: Content & Engagement

Platform Mappings

GA Mapping: page_title (GA4)

Adobe Mapping: eVarX or propX configured for Page Name (Best Practice: use pageName variable or s.pageName for consistency)

XDM Mapping: _experience.analytics.environment.pageName or _experience.analytics.pageDetails.name

Generic Mapping: context.page.name

Data Configuration

Allowed Values / Format: Any UTF-8 encoded string (e.g., “Home Page”, “Product Detail”, “Cart”, “Checkout Confirmation”)

Case Sensitivity: Case-insensitive (normalize to lowercase for consistency)

Sample Values: “Home”, “Product Detail”, “Checkout - Shipping”, “Order Confirmation”

Technical Implementation

BI Source System: GA4 Export (BigQuery), Adobe Analytics Data Feed, Amplitude Export, Snowflake / Data Warehouse

Report Attribute: Page Name

Join Keys: page_url, page_id, session_id, user_id

Required On Events: page_view, screen_view, product_view, checkout, purchase

Validation & Rules

Validation Rules: 1. Must be a non-empty string. 2. Should not contain special characters beyond standard alphanumeric and spaces. 3. Should match the page title or defined app screen name.

Calculation Notes: Used to group or filter page view–based metrics such as Page Views, Unique Page Views, Average Time on Page, Bounce Rate, and Engagement Rate. Can also be used for navigation pathing and funnel visualization.

Documentation

Contributed By: Devyendar Maganti

Owner: Digital Analytics Team / Web Data Engineering

Governance

Validation Status: Not validated

Version: v1.0

Last Updated: 2025-10-09 00:45:25.450000

Data Sensitivity: Low

PII Flag: false

Comments & Discussion

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