Metrics

Count of shipment status notifications (shipped, out for delivery, delivered, exception) dispatched to customers by email, SMS or push. Denominator of Delivery Notification Open Rate.

Total clicks on tracked links in delivered marketing emails, as logged by the email service provider. Counts every click, including repeat clicks by the same recipient.

Total opens of delivered marketing emails, as logged by the email service provider from tracking-pixel loads. Repeat opens count; unique opens is the one-per-recipient variant.

Filter Applications counts every time a shopper applies a filter (facet or refinement) on a product listing page or site search results page, recorded through the unified filter_apply event with filter_action = 'apply', the filter name and value, the list context and the post-filter results count. Removals, sort changes, pagination and reloads of an already-filtered URL are excluded, so the metric isolates deliberate narrowing behaviour and shows merchandising and discovery teams which attributes shoppers actually use to find products.

Measures the average cost incurred to ship a single unit of product. It helps in understanding the efficiency of logistics operations.

Percentage of session × asset pairs (sessions viewing a given gated asset's landing page, such as a whitepaper, analyst report, benchmark guide or technical eBook) that go on to clear the gate with an accepted download of that asset in the same session. It tells Demand Generation and Content Marketing how efficiently each gated asset turns landing page traffic into known, contactable prospects and where form friction is holding downloads back.

Count of page views of help center and self-service pages, including help articles, FAQs and policy pages, in the period. It is the volume input to Self-Service Resolution Rate.

Count of POS return transactions in which goods bought online are brought back to a physical store, matched to the web order id. Counts returns, not units; mail-in returns are excluded.

Average units per completed order: summed item quantity on purchases divided by distinct transaction_ids in the period. Read with Average Order Value to separate basket depth from price.

Sessions per landing page, each session counted once against the path of its first page_view. Sessions with no page_view report (not set), so the total equals Sessions.

Measures the total active time learners spend interacting with eligible learning content and activities during a defined reporting window. It excludes background, idle, duplicate, invalid, and non-learning activity so that the result represents attributable learning engagement rather than elapsed session duration.

Learning Session Frequency measures the average number of qualifying learning sessions generated per active learner during a defined reporting period. It indicates how regularly learners return to consume instructional content, complete activities, or participate in assessments.

Total loyalty points posted to member accounts in the period from purchases and other earning actions, net of earn reversals. It is the issuance side of the points liability.

Distinct users whose first_visit (web) or first_open (app) event falls inside the reporting window. It is the new-audience subset of Unique Visitors and excludes anyone first seen before the window.

Count of self-service lookups in which a customer viewed the status of an existing order, via the account order page or the guest order-lookup form. Feeds the WISMO Rate KPI.

Measures the level of interaction and involvement a patient has with telemedicine services, including usage frequency and feature utilization.

The number of checkout interactions in which a shopper successfully submitted payment details, counted once per qualifying add_payment_info occurrence and attributed to the checkout in which it happened. It is the last shopper-supplied step before order submission, so the gap between it and completed orders isolates payment, authorization and review-page friction rather than merchandising or cart friction.

Counts the 'ready for pickup' notifications the order management and customer-messaging platforms successfully dispatched for store-pickup orders (BOPIS, curbside, locker), counted once per pickup group and channel at the moment the store marks the order picked, staged and ready. It sits between BOPIS Orders and Pickups Completed in the omnichannel funnel, so a shortfall against orders reaching ready status exposes stores or channels that stage orders without telling the customer, and it provides the notified-order base for pickup completion and abandonment analysis.

The number of distinct buy-online-pick-up-in-store orders, including curbside and locker collection, that were handed over to the customer or an authorised collector in the period, counted once per order on the date the handoff was confirmed. It is the numerator of Pickup Completion Rate and the volume measure of how much ready-for-pickup demand stores actually convert into collected, revenue-recognised orders rather than abandoned, returned-to-stock or cancelled ones.

Playback Failure Rate measures the percentage of eligible playback attempts that terminate because of a technical failure before normal completion or an intentional user stop. It quantifies playback reliability across content, applications, devices, delivery networks, and geographic markets.

Counts the number of times a product is viewed either as a widget across the site/app or on product detail view. This metric is foundational for understanding product interest, merchandising effectiveness, and the top of the commerce conversion funnel. It helps teams evaluate product discovery and the relationship between product exposure and downstream actions such as add-to-cart, checkout, and purchase.

Count of products shoppers add to a product comparison list from listing, search or product detail pages. Repeat adds of the same product within a session count once; removals are not netted off.

Count of clicks on internal promotions such as banners and hero tiles, from the GA4 select_promotion event. It is the numerator of Promotion Click-Through Rate, with Promotion Views as the denominator.

Count of internal promotion impressions (GA4 view_promotion), one per promotion per page view once the slot is in view. It is the denominator of Promotion Click-Through Rate.