Dimensions

Transaction ID is the unique order identifier the commerce platform assigns when an order is confirmed and that is sent with the purchase event (GA4 `transaction_id`, Adobe Analytics `s.purchaseID`, XDM `commerce.order.purchaseID`), one value per order and never reused for a different order. It is the key that de-duplicates repeated purchase hits so that orders and revenue are counted once, and that joins clickstream purchases to order, refund and fulfilment records in the order management system for revenue reconciliation.

Transit Distance Band classifies the distance between the committed fulfillment origin and the customer's delivery destination into standardized ranges for each eligible customer journey event. It enables analysis of how delivery distance affects shipping choices, checkout conversion, delivery engagement, billing outcomes, retention, and customer lifetime value without exposing an exact address or distance.

Records the authoritative traveler lifecycle stage assigned for each reporting date by the governed lifecycle classifier. This dimension reports classifier output without rederiving its rules.

User Demographics captures key attributes such as age, gender, and location of users interacting with the platform, enabling targeted marketing and personalized user experiences.

Measures the degree of interaction and participation a user has with the platform, indicating their active involvement in learning activities.

Classifies the showing format of a viewing that a prospective buyer or renter booked through a tour request, using the standard brokerage and portal taxonomy: private in-person showing, open house, live video tour, recorded video tour session, 3D virtual walkthrough session and self-guided tour; only viewings booked through a tour request count, while unassisted on-demand video or 3D plays are measured by virtual-tour-start-count, not by this dimension. Captured on the tour request (generate_lead with lead_type tour_request, carrying the booking ID and listing ID) and resolved to the delivered format, attendance, no-show and offer outcomes from the showing scheduling record joined on booking ID, it lets brokerage and marketplace leaders compare tour demand, attendance and offer conversion by requested vs delivered format and decide where agent time and virtual-tour capability are best deployed.