product_view

Add New Event

Overview

The “Product View” event captures when a user views a product details page or product modal. This helps track product engagement impressions at PDP level and forms the basis for KPIs such as Product Views Product View Rate and Product to Cart Rate.

Platform Implementation

• GA4: view_item
• Adobe Analytics: commerce.productViews

Event Details

Event Type: Engagement

Trigger: Fired when the Product Detail Page (PDP) loads or a product modal/lightbox is opened for viewing a single item.

Source: Website / Mobile App / Kiosk / Embedded Product Widget

Event Time: Timestamp of when the event occurred, ideally in ISO 8601 format (YYYY-MM-DDTHH:mm:ssZ)

Platform Mappings

GA4 Event Name: view_item

GA4 Params Map

{ item_id: product_id, item_name: product_name, item_category: category, item_brand: brand, price: price, currency: currency, item_variant: variant }

Adobe XDM Event Type: commerce.productViews

Adobe XDM Map

{ commerce.productListItems[].SKU: product_id, commerce.productListItems[].name: product_name, commerce.productListItems[].priceTotal: price, commerce.productListItems[].productCategories[].categoryID: category, commerce.productListItems[].quantity: 1 }

Adobe ACDL Event: product-view

Adobe ACDL Map

{ product: { sku: product_id, name: product_name, category: category, price: price, currencyCode: currency } }

Data Requirements

Required Fields: product_id, product_name, category, price, currency

Generic Context Required: product_id, product_name, category, price, currency, page_url, page_referrer, device_type, user_id / anonymous_id

Generic Context Optional: brand, variant, color, size, discount, inventory_status, campaign_id, list_position, promotion_name, recommended_type, related_search_term

XDM Field Groups: commerce.productViews, productListItems, web.webPageDetails, identityMap, device, environment

Analytics Integration

Primary KPIs: Product Views, Product View Rate

Secondary KPIs: Add-to-Cart Rate, Conversion Rate, Product Engagement, Revenue per Product

Metrics Used: product_view_count, unique_product_views, view_to_cart_ratio

Dimensions Used: product_id, product_name, category, brand, device_type, traffic_source, country

JSON Examples

Example Generic JSON

json { "event": "product_view", "timestamp": "2025-10-07T19:00:00Z", "product": { "id": "SKU-001", "name": "Wireless Mouse", "category": "Electronics", "brand": "LogiTech", "price": 25.00, "currency": "USD" }, "page": { "url": "https://example.com/product/wireless-mouse", "referrer": "https://example.com/search" }, "user": { "anonymous_id": "a1b2c3d4e5" } }

Example GA4 JSON

json { "event_name": "view_item", "params": { "items": [{ "item_id": "SKU-001", "item_name": "Wireless Mouse", "item_category": "Electronics", "item_brand": "LogiTech", "price": 25.00, "currency": "USD" }] } }

Example XDM JSON

json { "eventType": "commerce.productViews", "commerce": { "productListItems": [{ "SKU": "SKU-001", "name": "Wireless Mouse", "productCategories": [{ "categoryID": "Electronics" }], "priceTotal": 25.00, "currencyCode": "USD" }] }, "web": { "webPageDetails": { "URL": "https://example.com/product/wireless-mouse" } }, "timestamp": "2025-10-07T19:00:00Z" }

Example ACDL JSON

json { "eventInfo": { "eventName": "product-view" }, "product": { "sku": "SKU-001", "name": "Wireless Mouse", "category": "Electronics", "price": 25.00, "currencyCode": "USD" } }

Configuration

Frequency Limit: 1 per product view action; avoid duplicate firing on SPA route changes without actual product content change

PII Risk: Low (ensure no PII like email or name in parameters)

Data Sensitivity: Low

Documentation

Calculation Notes: Ensure event fires only once per PDP view. For SPAs, bind to route change or DOM change event, not scroll or viewport visibility.

Contributed By: Devyendar Maganti

Owner: Digital Analytics Team

Governance

Validation Status: Not validated

Status: Active

Version: v1.0

Last Updated: 2025-10-09 00:45:25.450000

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