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Property View Count

Also known as: Listing View Count, Property Impressions

EngagementmetricReal Estate Tech

The total number of times a property listing is viewed by users on the platform, indicating interest and engagement.

Business Use Case

Executives use this metric to identify high-interest properties and allocate marketing resources effectively.

Business Criticality

High

Journey / Navigation Area

Discovery

Owning Function

Data Architecture Team

Scope

Item

Formula

COUNT(property_view_events)

Calculation Notes

Exclude bot traffic and internal IP addresses. Consider session timeout of 30 minutes.

Technical Details

Measure Typecount
Aggregation WindowTime based - Daily

Events

PlatformEvent
Google Analytics 4property_view_count
Adobeproperty_view_count

Data Mappings

W3 Data Layer
{
  "event": "property_view_count",
  "category": {
    "primaryCategory": "Property"
  },
  "eventInfo": {
    "type": "view",
    "eventName": "Property View Count",
    "timeStamp": "2023-10-05T12:00:00Z"
  },
  "attributes": {
    "viewCount": 1
  }
}
GA4 Data Layer
{
  "event": "property_view_count",
  "eventParams": {
    "view_count": 1
  }
}
Adobe Client Data Layer
{
  "data": {
    "viewCount": 1
  },
  "event": "property_view_count"
}
XDM Mapping
{
  "_experience": {
    "analytics": {
      "event1": {
        "name": "Property View Count",
        "details": {
          "viewCount": 1
        }
      }
    }
  }
}

SQL Queries

Google Analytics 4 (BigQuery)
-- ==========================================
-- 1. GOOGLE BIGQUERY SQL (GA4 Export)
-- ==========================================
SELECT COUNT(*) AS property_view_count
FROM `your-project.analytics_123456789.events_*`
WHERE _TABLE_SUFFIX BETWEEN '20230101' AND '20231231'
AND event_name = 'view_item'
AND EXISTS (
  SELECT 1
  FROM UNNEST(event_params) AS params
  WHERE params.key = 'item_category'
);
Adobe Experience Platform (AEP Query Service)
-- ==========================================
-- 2. ADOBE AEP QUERY SERVICE SQL (XDM Dataset)
-- ==========================================
SELECT COUNT(*) AS property_view_count
FROM your_aep_dataset.events
WHERE eventType = 'view_item'
AND EXISTS (
  SELECT 1
  FROM eventParams AS params
  WHERE params.key = 'item_category'
);

Source Data

Digital Analytics

Dependencies

[ "property_view_event" ]

Report Attributes

Property ID User Segment Geography

Recommended Reporting Views

Views
Engagement OverviewProperty Performance

Segment Eligibility

true

Governance

Data Sensitivityinternal

Governance

Created bydevyendarm
Created on8/25/2026
Last modified bydevyendarm
StatusPUBLISHED

GitHub

View File on GitHubcatalog/metrics/property-view-count.yml

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