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Sales amount
Also known as: Total Sales, Revenue
The total monetary value of all completed sales transactions within a specified period. This KPI measures the revenue generated from sales activities.
Business Use Case
Executives use this KPI to assess daily revenue performance and make strategic decisions on marketing and sales initiatives.
Business Criticality
High
Journey / Navigation Area
Monetization
Owning Function
Data Architecture Team
Scope
Global
Formula
SUM(order.amount)Calculation Notes
Excludes refunds and discounts. Only includes completed transactions.
Technical Details
Measure Typecurrency
Aggregation WindowTime based - Daily
Events
| Platform | Event |
|---|---|
| Google Analytics 4 | purchase |
| Adobe | purchase |
Data Mappings
W3 Data Layer
{
"digitalData": {
"transaction": {
"total": {
"value": 0,
"currency": "USD"
}
}
}
}GA4 Data Layer
{
"event": "purchase",
"ecommerce": {
"value": 0,
"currency": "USD",
"transaction_id": ""
}
}Adobe Client Data Layer
{
"event": "purchase",
"ecommerce": {
"transaction": {
"total": {
"value": 0,
"currency": "USD"
}
}
}
}XDM Mapping
{
"_experience": {
"analytics": {
"event1": {
"value": 0,
"currencyCode": "USD"
}
}
}
}SQL Queries
Google Analytics 4 (BigQuery)
-- ==========================================
-- 1. GOOGLE BIGQUERY SQL
-- ==========================================
SELECT
event_date,
SUM(ecommerce.value) AS total_sales_amount
FROM
`your-project.analytics_123456789.events_*`
WHERE
event_name = 'purchase'
AND ecommerce.value IS NOT NULL
GROUP BY
event_date
ORDER BY
event_date;Adobe Experience Platform (AEP Query Service)
-- ==========================================
-- 2. ADOBE AEP QUERY SERVICE SQL
-- ==========================================
SELECT
CAST(eventTimestamp AS DATE) AS event_date,
SUM(ecommerce.transaction.total.value) AS total_sales_amount
FROM
aep_backend_dataset
WHERE
event = 'purchase'
AND ecommerce.transaction.total.value IS NOT NULL
GROUP BY
CAST(eventTimestamp AS DATE)
ORDER BY
event_date;Source Data
Digital Analytics
Dependencies
[ "order.amount" ]
Report Attributes
Region Product Category
Recommended Reporting Views
Views
Executive SummarySales Performance
Segment Eligibility
true
Governance
Data Sensitivityinternal
Governance
Created bydevyendarm
Created on12/28/2025
Last modified bydevyendarm
Last modified on6/3/2026
StatusPUBLISHED
GitHub
View related Pull Request
catalog/kpis/sales-amount.yml