Product Viewed

Engagementview-itemcommerce eventRetailE-commerce

Captures a product detail view so teams can connect product interest with later shopping actions. It supports merchandising and funnel analysis.

Event Serialization

Fire once for each product viewed action; deduplicate by event_id.

Business Use Case

1️⃣ Analysts use this event in product-discovery reporting. 2️⃣ Teams compare the action across products and devices.

Business Criticality

High

Journey / Navigation Area

Discovery, Product Experience

Owning Function

E-commerce Operations

Scope

Event

Measurement Channels

Web

Calculation Notes

1️⃣ Emit after the business action succeeds. 2️⃣ Keep the event key stable across retries. 3️⃣ Exclude test activity.

Technical Details

GA4 Collection ClassificationRecommended

Adobe XDM ClassificationStandard XDM

Trigger ConditionWHEN product viewed completes, THEN emit view_item.

Platform Events

Platform	Event
Google Analytics 4	view_item
Adobe	commerce.productViews

Data Mappings

W3 Data Layer

{
  "digitalData": {
    "product": [
      {
        "productInfo": {
          "productID": "SKU-1"
        }
      }
    ],
    "user": [
      {
        "profile": [
          {
            "profileInfo": {
              "profileID": "VISITOR-123"
            }
          }
        ]
      }
    ],
    "event": [
      {
        "eventInfo": {
          "eventName": "view_item",
          "eventID": "view-item-1"
        }
      }
    ]
  }
}

GA4 Data Layer

[
  {
    "event": "view_item",
    "event_id": "view-item-1",
    "visitor_id": "VISITOR-123",
    "ecommerce": {
      "items": [
        {
          "item_id": "SKU-1"
        }
      ]
    }
  }
]

Adobe Client Data Layer

[
  {
    "event": "commerce.productViews",
    "eventInfo": {
      "eventId": "view-item-1",
      "visitorId": "VISITOR-123",
      "itemId": "SKU-1"
    }
  }
]

XDM Mapping

[
  {
    "_id": "view-item-1",
    "timestamp": "2026-10-16T12:00:00Z",
    "eventType": "commerce.productViews",
    "identityMap": {
      "ECID": [
        {
          "id": "VISITOR-123",
          "primary": true
        }
      ]
    },
    "commerce": {
      "productViews": {
        "value": 1
      }
    },
    "productListItems": [
      {
        "SKU": "SKU-1"
      }
    ]
  }
]

Source Data

Digital Analytics, Commerce Platform

Dependencies

{ "KPIs": [], "Events": [], "Metrics": [], "Dimensions": [] }

Report Attributes

Device Category Customer Type

Segment Eligibility

Item ID EXISTS

Governance

Data SensitivityInternal

Governance & Metadata

Created bydevyendarm

Created on10/28/2026

Last modified bydevyendarm

Last modified on10/29/2026

StatusPUBLISHED

GitHub

View related Pull Requestcatalog/events/view-item.yml