Property Inquiry Submission

Also known as: Property Interest Submission, Inquiry Submission

ConversioneventReal Estate Tech

Tracks when a user submits an inquiry about a property, indicating interest and potential for conversion.

Event Serialization

always

Business Use Case

Executives use this data to identify high-interest properties and allocate marketing resources effectively.

Business Criticality

High

Journey / Navigation Area

Discovery

Owning Function

Data Architecture Team

Calculation Notes

Ensure deduplication by inquiry_id to avoid counting retries or errors.

Platform Events

Platform	Event
Google Analytics 4	Property Inquiry Submission
Adobe	Property Inquiry Submission

Data Mappings

W3 Data Layer

{
  "digitalData": {
    "event": {
      "category": {
        "primaryCategory": "Real Estate"
      },
      "eventInfo": {
        "eventName": "Property Inquiry Submission",
        "eventLabel": "inquiry",
        "eventAction": "submit",
        "eventCategory": "property"
      }
    }
  }
}

GA4 Data Layer

{
  "event": "Property Inquiry Submission",
  "event_params": {
    "label": "inquiry",
    "action": "submit",
    "category": "property"
  }
}

Adobe Client Data Layer

{
  "event": "Property Inquiry Submission",
  "eventData": {
    "label": "inquiry",
    "action": "submit",
    "category": "property"
  }
}

XDM Mapping

{
  "_experience": {
    "analytics": {
      "event1": {
        "name": "Property Inquiry Submission",
        "label": "inquiry",
        "action": "submit",
        "category": "property"
      }
    }
  }
}

Parameters

{
  "user_id": "string - unique identifier for the user",
  "timestamp": "string - ISO 8601 format of submission time",
  "inquiry_id": "string - unique identifier for the inquiry",
  "property_id": "string - unique identifier for the property"
}

Source Data

Digital Analytics

Dependencies

[ "User", "Property" ]

Report Attributes

property_id user_id timestamp

Segment Eligibility

true

Governance

Data Sensitivityinternal

Governance & Metadata

Created bydevyendarm

Created on8/25/2026

Last modified bydevyendarm

StatusPUBLISHED

GitHub

View File on GitHubcatalog/events/property-inquiry-submission.yml