Loyalty Program Enrollment

Also known as: Membership Signup, Loyalty Registration

ConversioneventTravel & Hospitality

Measures the number of users who successfully enroll in the loyalty program, indicating a commitment to engage with the brand.

Event Serialization

always

Business Use Case

Executives can analyze enrollment trends to optimize marketing strategies and improve customer acquisition efforts.

Business Criticality

High

Journey / Navigation Area

Engagement

Owning Function

Data Architecture Team

Calculation Notes

Ensure duplicate enrollments are filtered by unique user_id.

Platform Events

Platform	Event
Google Analytics 4	sign_up
Adobe	loyaltyProgramEnrollment

Data Mappings

W3 Data Layer

{
  "user": {
    "loyaltyStatus": "enrolled"
  },
  "event": "loyaltyProgramEnrollment",
  "eventInfo": {
    "eventName": "Loyalty Program Enrollment",
    "eventAction": "enroll"
  }
}

GA4 Data Layer

{
  "event": "sign_up",
  "eventParams": {
    "method": "loyalty_program"
  }
}

Adobe Client Data Layer

{
  "event": "loyaltyProgramEnrollment",
  "eventData": {
    "loyaltyProgram": {
      "status": "enrolled"
    }
  }
}

XDM Mapping

{
  "_experience": {
    "analytics": {
      "event1": {
        "loyalty": {
          "status": "enrolled"
        },
        "eventType": "loyaltyProgramEnrollment"
      }
    }
  }
}

Parameters

{
  "tier": "string - loyalty tier assigned upon enrollment",
  "channel": "string - source channel of enrollment",
  "user_id": "string - unique identifier for the user",
  "enrollment_date": "string - ISO 8601 date of enrollment"
}

Source Data

Digital Analytics

Dependencies

[ "User Identification" ]

Report Attributes

channel tier enrollment_date

Segment Eligibility

true

Governance

Data Sensitivityinternal

Governance & Metadata

Created bydevyendarm

Created on8/25/2026

Last modified bydevyendarm

StatusPUBLISHED

GitHub

View File on GitHubcatalog/events/loyalty-program-enrollment.yml