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Delivery Issue Report

Also known as: Report a Delivery Problem, Missing Package Report, Damaged Delivery Report, Delivery Complaint, Order Issue Report

ExperienceeventE-commerce: Post-Purchase Logistics & FulfillmentE-commerce

Standard submit_form event with form_type = delivery_issue, fired when a customer reports a missing, late or damaged shipment. Carrier-raised exceptions are Delivery Exception Occurrence, not this event.

Event Serialization

always

Business Use Case

1️⃣ Customer Service: damaged reports for one carrier rise week over week → files a carrier claim and reviews packaging.,2️⃣ Fulfillment Ops: not_received reports cluster on shipments scanned delivered → requires photo proof in that region.,3️⃣ Finance: reports per 1,000 shipments by carrier exceed contract → withholds SLA credits at the quarterly review.

Business Criticality

High

Journey / Navigation Area

Generic

Owning Function

Customer Service

Calculation Notes

1️⃣ Fires when the order-issue form is accepted and a case_id is returned; never on form open, failed validation or a tracking page view.,2️⃣ Serialization always: one hit per report. Drop a resubmit with the same transaction_id, shipment_id and issue_type within 24 hours.,3️⃣ Required: form_type, transaction_id, shipment_id, issue_type (not_received, late, damaged, partial). Optional: case_id, carrier, support_channel.,4️⃣ Customer-initiated only: carrier scans go to Delivery Exception Occurrence; general Contact Us messages stay Contact Form Submission.,5️⃣ No free text, photos, address, email or phone in the hit; case_id links to the service record. Send only under analytics consent.,6️⃣ Reports logged by an agent on phone or chat are sent server-side with support_channel = agent and the customer's client_id.,7️⃣ Common mistakes: one hit per item instead of per shipment, and a missing shipment_id on split orders, which breaks carrier attribution.

Platform Events

PlatformEvent
Google Analytics 4submit_form
Adobeform_submit

Data Mappings

W3 Data Layer
{
  "digitalData": {
    "event": [
      {
        "eventInfo": {
          "eventName": "submit_form",
          "eventAction": "delivery_issue"
        },
        "attributes": {
          "form_type": "delivery_issue",
          "shipment_id": "shp-1",
          "issue_type": "damaged",
          "case_id": "case-1",
          "carrier": "carrier",
          "support_channel": "self_service"
        }
      }
    ],
    "transaction": {
      "transactionID": "txn-1"
    }
  }
}
GA4 Data Layer
{
  "event": "submit_form",
  "form_type": "delivery_issue",
  "transaction_id": "txn-1",
  "shipment_id": "shp-1",
  "issue_type": "damaged",
  "case_id": "case-1",
  "carrier": "carrier",
  "support_channel": "self_service"
}
Adobe Client Data Layer
{
  "event": "form_submit",
  "eventInfo": {
    "form_type": "delivery_issue",
    "transaction_id": "txn-1",
    "shipment_id": "shp-1",
    "issue_type": "damaged",
    "case_id": "case-1",
    "carrier": "carrier",
    "support_channel": "self_service"
  }
}
XDM Mapping
{
  "eventType": "web.formFilledOut",
  "commerce": {
    "order": {
      "purchaseID": "txn-1"
    }
  },
  "_tenantId": {
    "form_type": "delivery_issue",
    "shipment_id": "shp-1",
    "issue_type": "damaged",
    "case_id": "case-1",
    "carrier": "carrier",
    "support_channel": "self_service"
  }
}
Parameters
{
  "carrier": "string - carrier handling the shipment (optional)",
  "case_id": "string - service case or ticket ID returned on submit (optional)",
  "form_type": "string - fixed value delivery_issue",
  "issue_type": "string - not_received, late, damaged or partial",
  "shipment_id": "string - shipment or package reported; one order can hold several",
  "transaction_id": "string - order ID of the affected order, same key as purchase",
  "support_channel": "string - self_service or agent (optional)"
}

Source Data

Digital Analytics (GA4)

Dependencies

Prerequisite: List the dependencies required for this Event

Report Attributes

issue_type carrier support_channel shipping_tier fulfillment_method device_category

Segment Eligibility

true

Governance

Data SensitivityInternal

Dimensions

Derived Entities

Governance & Metadata

Created bydevyendarm
Created on10/12/2026
Last modified bydevyendarm
Last modified on10/12/2026
StatusPUBLISHED

GitHub

View related Pull Requestcatalog/events/delivery-issue-report.yml

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